Context that actually persists
Every ChatGPT user has felt the friction: open a new chat, restate that your daughter is allergic to peanuts, that your spouse won't eat mushrooms, that you're on a low-FODMAP trial, that there's still half a bag of kale in the crisper. The model is good — but it's not a system of record. PlateHelix is the system of record. Each household member has a profile with allergies, dislikes, goals, medications, optional DNA findings, and recent lab markers. That context is loaded into every recipe request automatically. You describe what you want — 'a 30-minute dinner the four of us can share' — and the assistant already knows who 'the four of us' are.